Why is your mission statement an important part of your business? Your mission statement defines the focus, purpose and values of your business or organization. It tells your employees and investors why you do what you do in a clear and concise manner and should inspire them to believe in the vision of your startup or existing business. It also creates a cohesive branding to your employees and customers that differentiates you from those that you are competing against.
The following examples are mission statements from some of the best loved companies in the World!
“To be our customers’ favorite place and way to eat.” Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price. We are committed to improving our operations and enhancing our customers’ experience.
“To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.”
At Company X, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”
The Happiest Place On Earth
“The mission of Company Y is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”
Perform flight research and technology integration to revolutionize aviation and pioneer aerospace technology.
Validate space exploration concepts.
Conduct airborne remote sensing and science missions
Support operations of the Space Shuttle and the International Space Station — for NASA and the nation.
“A California Zoo” “is a conservation, education, and recreation organization dedicated to the reproduction, protection, and exhibition of animals, plants, and their habitats.”
“Our mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.”
When you sit down to write your mission statement–create and inspire!
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