Why Your Mission Statement Is Important! Examples Of Great Mission Statements!

Why is your mission statement an important part of your business? Your mission statement defines the focus, purpose and values of your business or organization. It tells your employees and investors why you do what you do in a clear and concise manner and should inspire them to believe in the vision of your startup or existing business. It also creates a cohesive branding to your employees and customers that differentiates you from those that you are competing against.

The following examples are mission statements from some of the best loved companies in the World!


“To be our customers’ favorite place and way to eat.” Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience – People, Products, Place, Price. We are committed to improving our operations and enhancing our customers’ experience.


“To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.”


At Company X, we work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”

The Happiest Place On Earth

“The mission of Company Y is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.”


Perform flight research and technology integration to revolutionize aviation and pioneer aerospace technology.

Validate space exploration concepts.

Conduct airborne remote sensing and science missions

Support operations of the Space Shuttle and the International Space Station — for NASA and the nation.


“A California Zoo” “is a conservation, education, and recreation organization dedicated to the reproduction, protection, and exhibition of animals, plants, and their habitats.”

Cruise Ship

“Our mission is to deliver exceptional vacation experiences through the world’s best-known cruise brands that cater to a variety of different lifestyles and budgets, all at an outstanding value unrivaled on land or at sea.”

When you sit down to write your mission statement–create and inspire!

Brought to you by Venture Business Plans

Helping you to get the funding that you need to grow your business!







I Have Always Wanted To Start a Bed & Breakfast! How To Start A Business.


In Laguna Beach, California! A few blocks from quiet beach with a nice swimming pool, luxury linens, and Bougainvillea plants climbing on the walls in shades of fuchsia, pink and deep lavender.

How do you start a new business?

Write a good business plan that will help you determine who your competition is and who your potential customers are and how to reach them. It will help you determine if there is growth in the market  or if you will struggle to get the business going.  A business plan will help you determine the pricing structure for your new product or service. A business plan will also help you determine the trends for your Industry and help you put into words what your dreams are and how to achieve them. It will also help you define goals and objectives in your pursuit to become an independent business owner.

Find a zen spot within your soul of what you are passionate and creative about and ask yourself, self? Do you have the expertise and background to make the dream a reality? Do you have an education or business background that will help you manage the business or do you have some one that could come in as a partner to provide that expertise?

  • Determine the amount of competition in your potential business and if there is potential for you to enter and take market share
  • Find the right location that’s attractive to your potential customers
  • Save money to use as seed capital
  •  Apply for a loan or capital funding depending on the business type
  •  Purchase or lease the property, furnishings and inventory
  • Obtain any licensing and an Employer ID number from the Internal Revenue Service
  • Create a good marketing plan including advertising, discounts and website development.

Will I ever have a Bed and Breakfast in Laguna? I don’t know…I do make the best scones that you have ever eaten! That’s a start, right?

What is your dream business?


The Economy In The United States Will Grow For The Next Two Years! March 31 ,2012

The economy in the United States is rebounding and is estimated to have positive growth with low inflation and low interest rates for the next two years. Jobs are being added and for the most part key economic indicators are positive. Globally, The Pacific Rim is going strong and Europe is mixed.

GDP Estimates

All indicators point to an economy that is in recovery in the United States. The fourth quarter GDP of 2011 was 2.8  up slightly from a GDP of 2.4 percent over the past ten quarters and could possibly top 3 percent by year end. Globally the United States, Australia, Canada, and Japan are estimated to have positive and moderate to strong GDP estimates. Australia will ave a GDP growth estimate above 3 percent well into 2013! The United States is expected to have GDP estimates of  above 2 percent  for the next two years. Italy and Spain are both expected to contract in 2012. China and India are still hot houses with a GDP well above 8% in China and just under 8% in India expected for 2012 and 2013!

Interest Rates and Inflation

The Federal Reserve announced that rates will remain between 0 and 0.25% through l2012. Positive signs of growth in the economy is encouraging the Federal Reserve to ease off on the aggressive policy to stimulate the economy and may raise rates in 2013. The Federal Reserve believes that the threat of higher oil and gas prices will have only  a temporary affect on inflation. They also have taken a stance towards holding bonds with a long maturity in an effort to drive down long term interest rates.

Economic Indicators

Economic indicators for March are mixed with Durable Goods, Retail Trade, New Residential Sales,  and Food Services seeing improvement.

Brought to you by Venture Business Plans. Helping you obtain the funding that you need to grow your business!

If you would like to have a business plan written to help obtain a loan or capital funding please visit http://www.venturebusinessplans.com




US Census Bureau Economic Indicators http://www.census.gov/cgi-bin/briefroom/BriefRm

Federal Reserve Interest Rate Forecast

What Is An App And Should My Store Have One?


What is an App? An App is a computer program that runs on a computer, a hand held device or a cell phone.You can download free Apps or buy an App that promotes your store or business, offer discounts and coupons, offer directions and entice your customer into visiting your store in a way that feels personal and engaging!

The top free Apps available are Flickr which allows you to upload photos from within the App and check your photo stream and activities at Flickr, Google Maps, Pew Pew, Slacker Radio, Text Plus which offers free texting for the iPad and iPhone, Yelp, Amazon, Facebook, Shop Savvy, Netflex, Twitter, and many more!

A large number of Americans own hand held devices and are clearly creating a shift in how they shop, compare prices and make their decisions about which store they will shop. Retail stores that have a presence using a mobile marketing App will gain a definite competitive advantage over those that don’t. If you aren’t committing your store budget to include mobile marketing Apps…you should!

According to statistics by Digby;

  • “66% of Americans ages 24 through 35own a smartphone and 65% of mobile users say they use their phones to find a business to make an in-store purchase!
  • Retailers plan to spend $220.9 million this year on mobile marketing with 78% of retailers planning to invest in mobile store promotions.”

How much will it cost to develop a mobile marketing app for your store? Any where between $2,000 and $6,000 depending on the needs of your particular business or store. What type of features can you expect from your mobile App?

  • GPS directions
  • Social network connections
  • Photo sharing
  • Professional directories
  • Reservations systems
  • Article, white paper, and press release publishing .

If you aren’t committing your budget to include a mobile marketing App…you should!

For more information on developing an idea for an App visit: http://appmuse.com/

Brought to you by Venture Business Plans

If you would like a great business plan for your store please visit, http://www.venturebusinessplans.com






Venture Capital Funding Is Picking Back Up! What Are Venture Capitalist Investing In Right Now?


Venture backed companies were responsible for 12 million jobs and 3 trillion dollars in revenue in the United States in 2010!  With that much money being distributed in capital funding, what areas are Venture Capital groups investing in now and how much are these Venture deals worth?

Venture Capital groups are organizations made of Investors which look at Industries and individual companies to determine substantial growth potential and invest not only their money but, also their expertise and time to nurture and help grow a company to regain their initial investment.

Investments made by Venture Capital groups have risen slowly from a low in 2009 increasing from $19.7 billion with 3065 deals in 2010 to $28.4 billion invested and 3,674 deals being made in 2011.

Outlays of Investment Capital fall into three segments:

  •       Industrial and Energy
  •       Software
  •       Biotechnology

While larger dollar amounts of capital funding are being provided for Industry and Energy, a greater number of deals are being offered for Software and Biotechnology. Half of all capital funding deals made by Venture Capital firms in 2011 were made for Software companies.

If you would like a business plan for your venture please visit, http://www.venturebusinessplans.com 


 The National Venture Capital Association (NVCA)

For more information about the NVCA, please visit http://www.nvca.org.

Attracting Investors With Your Business Plan

“My milkshake brings all the boys to the yard…” but, does it bring all of the investors to the yard?  Whether you have a new app developed for a hand held device or an exciting marketing service like LivingSocial.com,  your business plan needs to address the questions that investors will be asking themselves as you pitch your “milkshake” dance to the people that you want stuffing your G-string with cash!

  •  Is there an actual need for what ever it is that you want to sell?
  •  Is the product fully developed?
  •  Does your business plan show how the product or service will solve a problem in the industry
  •  Does your product or service  create a revolution or paradigm shift in the industry?
  •  Is there a lot of money to be made? How large is the market that you want to tap into and do you have the expertise and the background to go after it and gain your share? Does your Financial Business Plan detail positive cash flows and strong revenue growth? Are the figures realistic?
  • Who is going to buy your product or service?
  • Do you have customers buying your product or service now or a commitment from them that they will buy from you?
  • Does your business plan detail your own investment in start-up or product?
  • Does your business plan have an exit strategy for your investor such as issuing an Initial Public Offering (IPO)?
  • How do you get your product from your shop to the shelves or consumers?
  • Always remember that investors are in investing in you, your team, and the business model. Does your business plan showcase the strengths of your experience and background?
If you would like to learn more about the process of  Angel Investment go to the Angel Capital Association http://www.angelcapitalassociation.org/entrepreneurs/faqs/#What_criteria_do_angel_groups_use_
Venture Business Plans

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